![]() ![]() We are discontinuing our Bitcasa Drive service in order to focus our full attention on our growing platform business.Īll account owners must take action to avoid losing their files. It confirmed the pivot out of consumer cloud storage in a very short blog post last last week, writing: PST on May 20, 2016, the company notes that all accounts and storage data will be permanently deleted. Users of the discontinued Bitcasa Drive cloud storage product have until May 20 to download their data. The value isn’t in the storage, it is in the workflows which sit on top of storage.Bitcasa is pulling out of consumer cloud storage to focus on its platform business, giving users a month’s notice to move their data elsewhere - and providing the perennial reminder that if you don’t own the infrastructure your data is at the mercy of the entity that does. Indeed the fact that Box seems to be picking up low level usage within an organization, and gradually building up the value of the service, points to this platform position being a valid one. These pure play vendors point to the fact that all of their engineers are laser focused on solving the content collaboration problem, and not pulled left and right with conflicting priorities. This growth he seems to see as justification that he is building an enterprise content management platform that does far more than file sync and share. Indeed financial performance is certainly improving as platform investments start to create a “flywheel-effect” delivering revenue growth. Looking at some specific economics that Box’s updated S1 has shown. On the one hand that’s a perspective that resonates, on the other, it’s also a perspective that every other vendor under the son ( Accellion, Citrix ShareFile, Microsoft OneDrive, Google Drive etc etc) espouse. He’s always quick to distance Box from the other file sharing vendors, espousing the view that Box is a platform for collaboration and not simply a file repository. I’ve spoken to Box’s CEO Aaron Levie previously about the economics of the file-sharing space. Given the upcoming IPO’s for both Box and Dropbox, two companies offering a similar service to Bitcasa, this is an issue around which the markets should also sit up and listen. The bottom line is that the race to the bottom, where storage becomes essentially free, is also a race to build completely unsustainable businesses. The thrust of his suit was that Bitcasa did not give customers long enough to migrate their data – the lawsuit however found in Bitcasa’s favor.īeyond this court case, which most people would agree was somewhat vexatious, there was some interesting information that came to light, and it is this information which will be of relevance to anyone who works in, comments about or invests in the file storage sector. Many of those same customers were incensed that Bitcasa changed their terms and conditions, one even went so far as to launch a class action suit against the company. One of Bitcasa’s core value propositions before the move had been offering customers an unlimited storage plan which many with high storage requirements took advantage of. A couple of months ago cloud storage vendor Bitcasa made the decision to reverse its previous unlimited storage strategy. ![]()
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